The Rockingham County Center for Economic Development, Small Business, & Tourism and The Rockingham County Tourism Development Authority (TDA) are excited to announce the release of the new RoCo Blueway Branding which brings with it the new RoCo Blueway Guide.
The new blueway branding was put in place to give Rockingham County’s blueways their own distinct identity. The branding consists of a new RoCo Blueway logo, color scheme, and taglines including "Go with the RoCo flow" and "Rock the RoCo." After much research, a vintage industrial feel was chosen for the branding’s overall theme to help capture and connect the logo and brand with Rockingham County’s mill and industrial history.
Blueways are navigable water trails based along rivers or lakes that include multi-activity recreation and nature-based tourism. Rockingham County’s blueways boast 88 miles and over 4,500 acres of exciting water adventure and is made up by the Dan, Haw, Mayo, and Smith Rivers as well as Belews Lake, Lake Hunt, and Lake Reidsville.
The new RoCo Blueway Guide was developed to replace the previous Rockingham County Blueway Guide with a new branded look and layout. The Guide now includes comprehensive safety guidelines, and detailed trip summaries including clearer dam warnings, skill level recommendations, and gives users an estimated travel time to ensure they are prepared. The new RoCo Blueway Guide’s sleek design breaks each river and lake into easy to read and color coded sections and also lists local outfitter and accommodation information. No matter the skill level, each tuber, kayaker, canoer, and paddler is sure to find a route that is perfect for them as well as the opportunity to learn and explore along their flowing path.
"Our rivers and lakes are a vital resource for our county," stated Lindsay Pegg, Rockingham County Tourism Manager. "Residents and visitors alike are drawn to our blueways as a source of recreation and enjoyment. Our hope is that the new RoCo Blueway Branding will promote our waterways, encourage continued conservation efforts of the county’s natural resources, and connect visitors to all of the wonderful shops, historical sites, restaurants, and attractions Rockingham County has to offer."
Copies of the RoCo Blueway Guide are being distributed throughout the State and Triad region. Locally, copies can be found at each river and lake access point, in governmental offices, Chambers of Commerce, hotels, shops, restaurants, and local breweries and wineries. You can also view the digital version by visit https://visitrockinghamcountync.com/things-to-do/r…To request a copy or for questions and additional information, contact the Rockingham County Center for Economic Development, Small Business, & Tourism at 336.342.8138.